What Makes an Airbnb Host Look Trustworthy?
Hebrew University Researchers Crack the Code
They say a picture is worth a thousand words. Nowhere is this principle more true than in the world of social media. There, people choose cab drivers, Airbnb rentals and even life partners based on photos.
In online transactions like Airbnb, photos play an outsized role in a renter’s decision-making process: Which host looks trustworthy? Who do I think will provide me a nice rental--one that closely resembles the photos they posted?